Amsterdam Fashion Group strengthens portfolio with Italian high-end outerwear brand KIRED
Amsterdam Fashion Group strengthens portfolio with Italian high-end outerwear brand KIRED
Amsterdam, February 8, 2024 – Amsterdam Fashion Group, one of the leading fashion importers in the Benelux, has added the Italian high-end outerwear brand KIRED to its portfolio since January 1, 2024. KIRED was founded in 1986 in Parma, where it is still based. The company was subsequently acquired by the world-renowned Napolitan fashion house Kiton in 2008.
The addition of KIRED is an important strategic step for Amsterdam Fashion Group. The brand is an established name in the high-end outerwear market and is appreciated for its high quality and timeless designs. The addition of KIRED will help Amsterdam Fashion Group to strengthen its position as a leading player in the luxury segment in the Benelux.
“We are excited to add KIRED to our portfolio,” says Bart J. Verkruissen, CEO and founder of Amsterdam Fashion Group. “KIRED is a wonderful brand with a strong reputation in the Benelux. We are convinced that KIRED will make an important contribution to our growth ambitions. The addition of KIRED also gives us access to new customers who were not previously AFG customers.”
Amsterdam Fashion Group’s growth ambition also includes the planned renovation for this year, resulting in a doubling of the showroom space. This allows them to offer their customers an even wider and more impressive selection of exclusive brands. Including Kired, which can now be admired in the showroom in Amsterdam South.
About Amsterdam Fashion Group:
Amsterdam Fashion Group (AFG), founded in 1998, has grown into a leading luxury men’s and women’s fashion distribution partner with a strong preference for Italian collections. With a proven track record and many successful brand launches, AFG strives to be a full-service partner for its customers. Other brands sold by AFG include XACUS, FILIPPO DE LAURENTIIS, CIRCOLO, CRUNA, DUNO, BRIGLIA, TRAMAROSSA and FERILLI.
About Kired:
Kired is an Italian brand specialized in luxury outerwear. It was founded in 1998 in Naples, the beating heart of the Italian fashion industry. Kired is the sister company of the renowned Kiton, known for their high-quality tailor-made clothing. Kired clothing is synonymous with quality, craftsmanship and an eye for detail. The designs are elegant and timeless, with a modern twist. Kired only uses the best materials, such as cashmere, vicuña and loden.
For purchasing agreements and distribution policy: Kevin Straatman – kevin@amsterdamfashiongroup.nl
