Wijkermeer Investments acquires a majority stake in Amsterdam Fashion Group to accelerate growth

Amsterdam, July 4, 2024 – Amsterdam Fashion Group (AFG) is pleased to announce the strategic partnership with Wijkermeer Investments. This investor, with significant expertise in the fashion industry, has acquired a majority stake in AFG. Bart Verkruissen, founder and CEO of AFG, will remain actively involved as a shareholder and member of the management team, along with CCO Kevin Straatman and COO Rende Luitjes, who will also join as shareholders.

Wijkermeer Investments brings valuable experience and resources to support AFG’s expansion ambitions. National growth will be achieved by further expanding the current brand portfolio. Internationally, AFG is focusing its efforts on Germany and Belgium. Additionally, the showroom and office in Amsterdam have been expanded to over 900m2.

With a shared vision of the fashion industry, the partnership aims to strengthen the market position of Amsterdam Fashion Group and accelerate its growth trajectory. “This partnership marks an important milestone for Amsterdam Fashion Group,” says CEO Bart Verkruissen. “In recent years, AFG has grown into a leading fashion facilitator in the Benelux. We look forward to working with Wijkermeer Investments, leveraging their industry knowledge and financial support to take AFG to new heights.”

In addition to expansion plans, AFG is investing in improving our IT infrastructure, both internally and externally by offering an online platform for better service delivery and extensive information provision to our customers,” emphasizes Verkruissen. “This will create a unique service experience for our retail customers.”